The English heartthrob sat back as at least five Ghanaians sang the song in a domesticated setting certain to thrill anyone with an eye for tourism.
So yes, Ed Sheeran’s ‘Bibia Be Ye Yie’ music video is out – creative, funny and in an idyllic setting.
In the video, a mother chases after her care-free son, a woman pounding fufu excitedly sings the song under the heaving pounding. And of course a ‘trotro’ inscribed ‘Bibia Be Ye Yie’ is seen with its popular secondary use as moving motivational speakers.
Ed Sheeran acknowledged the influence of his “fantastic” director Gyo Gyimah of Phamous Philms in an Instagram post confirm the video’s release on Wednesday.
“Since it’s summer I wanted to put out a video for Bibia Be Ye Ye that was made by a fantastic director called @GyoGyimah and all filmed in Ghana. I visited Ghana last year to make music with @fuseodg and @killbeatzgh, and whilst there was exposed to such wonderful culture, food, music and scenery.
“Me and Fuse wanted to showcase all of these things in a music video to show off the beauty of it. This isn’t a single, but it’s the summer, and why not have a summer song come out with a feel good video for people to enjoy. It’s on YouTube now, just search Ed Sheeran – Bibia Be Ye Ye. And make sure you visit Ghana, it’s incredible. Enjoy the video !x”
‘Bibia Be Ye Yie’, twi for ‘everything will be alright’. For familiar comparison’s its the Ghana version of ‘Hakuna Matata; , the Swahili phrase from Tanzania made popular in Disney movie ‘ Lion King’.
The video since it was released last Wednesday has been watched more than 1.69 million times already.